Page 48 - Sorry, We're Not Hiring Any Visionaries Today
P. 48

SORRY, WE’RE NOT HIRING ANY VISIONARIES TODAY
Everyone has a business plan but for many, it is just in their heads and not written down.
ANDREW: Of course not, I would never be able to do that. It says you want to create a sense of urgency. To me, that means: creating panic! Decisions should not be made with emotion. They should be made with logic and rationality, but I know you would disagree with that.
Rarely do human beings make decisions for logical and practical reasons alone. The affect (feeling) is always an underlier though awareness or mindfulness is often absent. Needs are primarily driven by the cognitive domain but Wants are primarily driven by the Affective domain. Social style over many years has validated the affective needs of acceptance, rec- ognition, respect and control are present in most actions.
When the effect is not adequately taken into account during the process, logic and rationality are often lost.
MICHAEL: I would totally disagree. I would say that you probably need a com- bination of both, but most people who work for large organizations don’t want to make any big decisions. It’s all about covering your ass. What you’re talking about is a sense of being comfortable. Not colouring outside the lines. For me, the best work and the most innovative things happen with people who are to- tally in the left field or right field.
For example, when I used to go to these huge trade shows, I’d see my adver- tisers and visit the big company booths. But you know where I got the most value for my time? Going to the peripheral exhibits. These were the guys that couldn’t afford the big booths, the guys that were there on a wing and a prayer and just had this idea they wanted to try something new.
I would talk with them, nurture them, help grow their business, and give them free publicity because I knew if I brought these new guys in, they would have new ideas. So you see, innovation begets innovation. Building something around something. Having a sense of urgency is critical. It’s who I am.
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